Category Archives: About Us

Certification & Awards

Products of Agel has proven to be a high quality product by achieving many top quality awards in Indonesia.

  • Indonesia WoW Award 2018Indonesia Wow Brand 2018

  • Indonesia Wow Award 2017Indonesia Wow Brand 2017

  • Top Brand for Kids 2016Top Brand for Kids 2016

  • Top Brand 2016Top Brand 2016

Production Facilities

Agel Langgeng factory uses high technology machinery to fulfill market and consumer demands that keeps increasing every year. We have 3 plants in three different locations in Indonesia: Bekasi, Dawuan, Pasuruan.

Production Facilities

 

Global Distribution

Agel Langgeng product has been distributed nationally and internationally to a more than 30 countries in the world.
Global_Distribution_rev

Company Profile

Company Profile

Agel Langgeng was established in Bekasi in 1991. Our first product, Relaxa Candy, was launched in 1993. Not only did Relaxa become the first fragrant candy introduced to the market, but Agel also birthed an entirely new category and continues to be the market leader ever since. The increasing sales of Relaxa drove Agel to open a new factory in Pasuruan, East Java, to focus on the production and supply for the eastern Indonesia region.

Supported by high-tech machinery from Europe and Japan in producing high-quality products for our consumers, Agel’s success story in launching new categories did not end there. Following this accomplishment came Gingerbon in 1998, the modern ginger candy which created its category; Espresso, the first coffee candy with center fill in 2004; Bontea Green, the first green tea candy with lemon centerfill in 2008. In 2010, Agel started to produce Kapal Api Candy; a candy based upon our best-selling coffee.
In 2011, Agel penetrated the biscuit market with Oatbits; oat biscuits with fruit bits. Recently, Agel launched Delbi’s Kopyor, biscuits made of kopyor coconut.

With its rapid growth, Agel has become one of the largest confectionery and biscuit producers in Indonesia.

Vision :

To lead the confectionery and biscuit market by spreading joy through tasteful products that colors people’s daily lives.

Mission :

To create a consumer centric company that is admired by:
1. ensuring a process of innovation, high quality products, future development of the business and
2. driving economic value through the right blend of skills, partnerships,systems, structure and people synergy.